Marketers of tomorrow know what happened today
With ICI, campaign effectiveness is
measured in minutes, not months.
As marketing channels continue to multiply and fragment, marketers are faced with the big data challenge
-how to best utilise the information they receive?
-how to best utilise the information they receive?
It was from this question that Informatic Communications Investment (ICI) was born. We provide marketers with analytics software that harmonises all performance data into one holistic platform. By unifying the data, marketers have a complete view of their entire marketing ecosystem, empowering them to make better data-driven decisions.
As marketing channels continue to multiply and fragment, marketers are faced with the big data challenge – how to best utilise the information they receive?
It was from this question that Informatic Communications Investment (ICI) was born. We provide marketers with analytics software that harmonises all performance data into one holistic platform. By unifying the data, marketers have a complete view of their entire marketing ecosystem, empowering them to make better data-driven decisions.
UNIQUELY DESIGNED FOR MARKETERS
TESTIMONIALS
“We have been working in partnership with Rapid Media for over 5 years at both a regional and brand level and we could not be happier with the level of service and strategy they have provided us. As a brand, we have been on ever-increasing diversification of digital marketing and above the line media channels for lead acquisition and audience management. This has required a sharp evolution of our digital strategy, in-house resources and tech stack, all of which have been continuously supported by Rapid Media.
Reporting cross-channel performance and intra-campaign metrics has been an accompanying challenge, one which we have tested and trailed multiple dashboard platforms, yet have been unable to get the granular insights we required for our strict reporting requirements. After working with various dashboard platforms, Rapid Media introduced us to ICI. We have been utilising this for multiple campaigns since October 2019 and unlike most dashboards, the drill-down functionality, cross-channel reporting capabilities and intra-campaign functions have greatly surpassed our previous experiences in this space. It’s great to see Rapid Media update and include additional metrics on the spot when we receive new reporting requests. The user groups and export functions have also been a positive addition to our broader brand network.”
Kate Creevey, TAFE Queensland
AVAILABLE DATA CONNECTORS
Our API library of preconfigured connections will only continue to grow – making it easier than ever to integrate
all your marketing data under one central hub.
AVAILABLE DATA CONNECTORS
Our API library of preconfigured connections will only continue to grow – making it easier than ever to integrate
all your marketing data under one central hub.
